Select Spritz

Born in Venice in 1920, Select immediately becomes the go-to brand for the all Italian aperitif tradition. Initially sipped straight, in the 60s Select jumps on the Spritz trend, establishing itself as the essential bitter for the traditional Venetian Spritz recipe. Select communicates the unmistakable sensorial experience tied to the ritual of drinking a Select Spritz through images that are able to stimulate taste, smell and sight at once.