Oakley
Oakley is specialised in the development of high-tech sports eyewear, outerwear and accessories. High-contrast PrizmTM lenses mounted on masks and goggles optimise the athletic performance on the slopes thanks to increased visibility and better adaptation to high brightness on the snow.
The PrizmTM distinctive visual effect is rendered through a complete lenses reconstruction to reproduce their distinctive colour gradient. All reflections were eliminated to enhance the design of the product.
To capture the extreme sport, high-tech spirit of the brand, all pictures were shot by We Are Social on a 3000m high glacier, without setting up a proper photographic set.
